costs more to live in,
and to do business in
an Olympic region.
As soon as the Bid is won, house prices skyrocket, and in a short time taxes rise. It doesn't take long for everyone to start protesting everything after dirty, noisy, and inconvenient construction begins. Like clockwork, overrun costs are announced and the entire region flips upside down with road detours, new business regulations, out-of-control rents and big brother security.
The 2010 Games are coming, and it's going to be an
incredible ride replete with opportunity and mishap.
The burning, billion-dollar question is;
If I have to pay for it, shouldn't I benefit too?
Citizen News and the Olympics
It is much harder than most people think to live in and do business in an Olympic region. Some people mistakenly believe that they will automatically benefit from the opportunity by simply waiting for the crowds to show up, or they think Olympic organizations like VANOC will shower them with great wealth; while others feel they have nothing to offer, so they give up before they even start. All of these assumptions are incorrect, but that doesn't mean there still isn't great opportunity. You just have to know where, and how, to look.
This book is written for business owners and entrepreneurs; Olympic volunteers and paid workers; sports fans and spectators; and everyone in between.
Leverage Olympic Momentum is three books rolled into one.
First, it is about the Olympics, primarily the Vancouver Olympics, and how 2010 ranks on the world stage. It compares our local experience to global reports, and explores how cities like Sydney, Salt Lake City, Athens and Turin were affected, and how they managed their communities respective of their Olympic Games.
Second, Leverage Olympic Momentum is a handbook for business owners who want to leverage Olympic momentum, but have nothing to sell directly to Olympic organizations. Or maybe they do have something to market to VANOC, but they don't know how to approach or negotiate with aggressive and intimidating Olympic organizations and their official corporate sponsors. It is also for companies who have been awarded contracts, but are now finding it difficult to manage the relationship in a profitable and efficient manner.
If you don't appreciate what an oligopoly is, and why it is so dangerous to our community, you will by the time you finish my book.
Third, and as importantly, my book is about citizen journalism, and why you should leverage this new and rapidly growing phenomenon. When implemented properly, it has the potential to turn the traditional Olympic business model into an experience that benefits everyone in our community, including small business owners, taxpayers, Olympic volunteers and paid workers. It is now possible to promote and market your products and services to millions of people around the world who are spiraling like moths around the glow of the 2010 Olympic torch that is already illuminating the Vancouver / Whistler region and Canada.
If you have to pay for it,
you should benefit too!
Citizen journalism is spreading around the world like a silicon wildfire. Everyone is learning to leverage it, from public school children, to powerful and influential CEOs and politicians. It connects people in a way that the telephone or email did, except it is happening much quicker and it is considerably more pervasive.
Many people in the developed world own a cell phone, digital camera and a computer. And many already use these tools to create citizen news networks that connect average people instantaneously to information that impacts them locally and globally. So far though it hasn't been fully leveraged in a politically-charged Olympics environment, and that is why this new communication tool is so exciting. It shifts the balance of power to the consumer, and for the first time gives the average person in an Olympic host community a voice.
No one can hide anymore. You can't even run, because a kid with a cell phone camera is there to catch you stumbling out of the gate, and a second later a second person will watch you sprint by her, and in ten seconds ten people are standing by waiting for you to run by them because they saw and heard in "real time" that you were making news. Citizen news is "AMBER ALERT" on steroids. In twenty seconds a thousand people will know what you did, good, bad or indifferent, and so on and so on.
The great news is that you can leverage citizen journalism to promote community-based business information. When managed properly it is a very effective business communication tool.
Leverage Olympic Momentum empowers people to become Citizen Newscasters, and my book explains why you should do it, and how easy it is. The, who, what, where, and when part is up to you, and that is also what makes it so incredible. You have more control over news and business information that affects you.
Leverage Olympic Momentum will change how you think about events like the Olympics, or the Stanley Cup, or how you regard political leaders. My book will help you easily understand that the story of news, and especially events that affect our community like the Olympics, is everyone's story to tell.
It's like a "2010 for dummies" with a hi-tech news media twist.
I started to research and write Leverage Olympic Momentum in 2003 when citizen journalism was just starting to come into its own on the national political stage. U.S. presidential candidates, like Al Gore and George W. Bush, used the powerful citizen news tool and changed North America's election process. Today, in 2007, it is a firmly entrenched political communication strategy.
I developed my own citizen journalism process in the late 90's, and used it to change how music was sold and traded. In 1996, when I saw that MP3 technology shifted power away from major record labels and transferred it to music listeners, I began to develop experimental websites that connected artists directly with fans. We bypassed the middleman and gave listeners control of the music they wanted to hear and at the price they wanted to pay. Record labels were helpless, and still are a decade later. We changed the music industry business model by empowering consumers. The window for opportunity was very narrow, but early adopters who quickly leveraged the phenomenon did exceedingly well. Being the first out of the gate has proven to be the secret for many companies.
Research indicates that Olympic organizations unduly influence Olympic Host communities in a way similar to how major label recording company executives manipulated the emotions and buying habits of music fans. When I recognized this pattern (after two years of independent research and a six-figure investment), I adapted the strategy that we developed for the music industry, and redesigned it for average people and business owners in Olympic regions. Olympic host communities no longer have to be served up like sacrificial virgins on the altar of Mount Olympus. Through the ubiquitous digital camera and internet, citizens now have a choice and the tools to easily communicate with each other, locally, or around the world. Beijing 2008 is a perfect example of what happens when you think local and act global.
Citizens no longer have to sit helplessly and watch their communities crumble under the oppressive combined political weight of Olympic organizations, governments, and often violent anti-Olympic protesters.
I really enjoy the sporting aspect of the Games, and don't think anyone should be forced to choose between being "for" or "against" the Olympics. Consequently, I developed a strategy that allows anyone to sit comfortably in the middle and make it work for them too. I am Pro-Olympics - with a twist. Average citizens and business owners can easily promote and protect their communities and companies, and leverage Olympic momentum without resorting to extremes.
The biggest challenge that almost everyone in an Olympic region faces is that they mistakenly believe they should go either hard-line pro-Olympics, or swing to the other side and take an anti-Olympics position. Our research, and experience tells us that choosing either extreme will often place you in a no-win situation.
If you want to survive the Games, and actually profit in a way proportionate to the big 2010 players and sponsors, your best offensive strategy is to remain Olympics-neutral. Don't mistakenly assume that a small player can simply adopt traditional Olympic strategy and come out ahead. Olympic organizations make and play by rules that a smaller player cannot easily manage profitably, if at all. If your only goal is to become a volunteer, and give your time, services and products away, then by all means, blindly follow their directions, but it you expect to share in the wealth you have to think differently.
For most companies, their best option is to remain Olympics-neutral whether they win Olympic contracts, or if they operate independently. Position yourself so you are able to share information regarding your experience with as many people as possible, and avoid being limited by suffocating contracts. If you sign your freedom away and receive nothing tangible in return your contribution will be substantial, but your return negligible. Don't get stuck in this very common trap.
Knowledge will set you free, but only if you share it.
Citizens can now see it, record it, and then YouTube It!
Today, you don't even have to be a strong typist. Citizen journalism works equally well for young and more experienced people. You can create a message, and receive a message exclusively using online video. It's a couch-potato easy method of community journalism and business communication.
Leverage Olympic Momentum is chockfull of hard to find information that can help anyone become an Olympic Citizen Journalist. Once you know the rules you can position yourself or your company in your community in a manner that reflects your perspective and needs. In one smooth sequence it is possible to maintain more control within your community, promote your business, generate a profit, and support amateur Olympic athletes. But first you have to know exactly how the Games work, and especially the unwritten Olympic organization rules - rules that change constantly to suite current Olympic organization agenda.
It never pays to fight Olympic momentum, so don't waste your precious time, money, and effort doing something that everyone always fails at. Instead, get onboard, remain neutral, and make it work for you too.
You won't learn the technical skills in this book (you can pick that info up on my blog or a thousand other places online), but you will learn why you now have an opportunity never afforded anyone else in history. Recognizing change is a big hurdle. Sometimes, you just have to see where others came from, and where they are going, and then cut your own path parallel to them through the same forest.
If you have to pay for it, you should benefit too.
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